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Biz Buzz - Business News, Northeast MS

IHOP changes to IHOB to promote its … burgers (and it’s temporary)

By | June 11, 2018
  • author avatar
    Bob White 9 months ago Reply

    Just goes to show you that we assume corporate chief execs have a magical intelligence when it comes to business. This proves nothing could be further from the truth for some of them. Some advertising guru sold IHOP a ‘bill of goods” and they didn’t recognize it. Amazingly stupid move they will regret. Reminds me of the coca cola debacle years ago with the changing the formula. This wins the BUSINESS STUPID award for 2018 and the general public are telling them that now. Listen up IHOB !!!!!

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