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C Spire was one of four finalists, including Dell, Global Hotel Alliance and HON HONORS, in the “Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing” category and part of a larger field of 187 entries submitted by 58 of the world’s leading consumer brands competing for top honors in six categories of the inaugural Loyalty360 Awards.
The awards, which recognize the innovation and effectiveness of some of the best customer loyalty programs around, were presented during a special awards luncheon held at the Hyatt Regency Grand Cypress and attended by over 400 marketers, advertising executives and industry leaders.
“Offering an enticing rewards card or incentive program is no longer enough to sustain customer loyalty,” said Mark Johnson, CEO of Loyalty360. “It takes a sophisticated and multi-disciplined loyalty strategy like the one implemented at C Spire to appeal to today’s savvy consumers and create long-term, profitable customers.”
C Spire scores highest among 20 entries in “Voice of the Customer” award category
Johnson said C Spire had the highest scores among 20 entries in the “Voice of Customer” award category and cited the company for its commitment to improving the product and customer service experience, program efficacy and customer retention through analytics.
“We appreciate the recognition our PERCS loyalty rewards program continues to receive,” said Hu Meena, president and CEO of C Spire. “This is just further validation that this program is truly customer inspired and that our focus is on thanking our customers for their business and loyalty and encouraging other consumers to experience the unique benefits of our brand.”
Started in 2011, C Spire’s PERCS loyalty rewards program has grown to over 435,000 members, including over 63,000 non-customers. To date, members have earned 331 million PERC reward points and redeemed Status PERCS for over 679,000 rewards.
C Spire has continued to expand the successful loyalty rewards program with the addition of a new mobile app, incorporation of features that allow consumers to get early upgrades and more ways for consumers to earn, redeem and share reward points.
Loyalty360 called on a group of 24 top industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true loyalty leaders. Judges evaluated each entry by applying a set of strict scoring guidelines based on how well the brand performed against a number of quantitative and qualitative criteria. The result was an objective and unbiased ranking of loyalty leaders, according to Johnson.