The price of love: survey out on Valentine’s Day spending
From RetailMeNot comes this survey on Valentine’s Day spending this year. The uptake it’s a mixed bag of results.
RetailMeNot looked at consumer’s spending habits, consumer’s choice for the perfect gift for that special someone and inappropriate gifts for new relationships. According to this month’s survey findings found that 18% percent of consumers are planning to spend nothing on their significant other for Valentine’s Day this year, which is up from 6% in 2013.
- 25 percent of consumers actually expect that their significant other will not spend any money on them this year—way up from 10% last year.
- Nearly 3 in 4 (74 percent ) women and over half (52 percent) of men in relationships surveyed intend to spend less than $50 on their significant other this Valentine’s Day.
- Over 7 in 10 (72 percent) of those without children surveyed plan to spend less than $50 compared to just over half (51 percent) of parents.
- Almost half (44 percent) of men in relationships surveyed plan to shell out $100 or more on their significant other this Valentine’s day compared to just 23% of women surveyed.
- Over 2 in 5 (42 percent) consumers surveyed in relationships who are not married plan to spend over $100 versus only 30 percent of married individuals.