Gray Thursday, Black Friday… and then there’s Green Monday
We’ve had Gray Thursday and Black Friday; then there’s Green Monday. Pretty soon, we’ll have every day of week color-coded during the Christmas shopping season..
Green Monday, however, has nothing to do with buying environmentally friendly merchandise.
Here’s an explainer RetailMeNot, the digital coupon site:
Black Friday and Cyber Monday may have passed, but that doesn’t mean shoppers have finished purchasing holiday gifts! Fortunately for consumers, there’s still time to save some green – on Green Monday that is.
Green Monday, coined by eBay to describe their best sales day in December, takes place on December 9 this year and has become a major online shopping day. Last year Green Monday (Dec. 10) reached $1.275 billion in spending according to ComScore data and was one of the largest days for holiday shopping behind Black Friday and Cyber Monday.
Green Monday sales were $854 million in 2009 and $1.133 billion in 2011.