Businesses in the area on Industrial Road and bordered by Varsity Drive, West Main Street and South Gloster Street recently formed an association to give the area an identity (click here for previous coverage).
Midtown District banners are hanging from light poles on Varsity and Industrial to serve as a guide.
Today, there’s a ceremony with District members and Mayor Jason Shelton, among others, at Jody’s.
A Holiday Open House is from 2 p.m. to 7 p.m. today, and “Sip-n-See Saturday” will be this weekend from 10 a.m. to 3 p.m.
Among the participants in the festivities are Jody’s, Resale Therapy, Elizabeth Clair’s, Staggs Interiors, Southern Cloth, Fitting Concepts Inc., Danver’s and Flowerdale Marketplace