Well, according to Business Insider, Americans are drinking less of it and moving more toward wine and spirits. And craft beer, too.
Citing Advertising Age, Business Insider says, “beer makes up just 48.8% of alcohol sales in the U.S. In other words, for the first time in decades, a majority of Americans are NOT choosing beer as their No.1 booze.”
Chief among the victims are the two biggest beer manufacturers, MillerCoors and Anheuser-Busch InBev, who are losing market share not only to novelty flavored liquors — like Smirnoff Cinna-Sugar Twist — but also to craft beers that have fragmented the market. “Eight of the top 10 u.s. beer brands lost share at stores in the 52 weeks ended Aug. 11,” Ad Age notes, referring to brands like Budweiser, Bud Light, and Coors Light.