Categorized | Automotive news, Business news, International, Manufacturing, National, Northeast Mississippi, State, Toyota

Toyota Mississippi rolling out new Corolla

Toyota Motor Manufacturing Mississippi has begun production of the 2014 Corolla.

The all-new Toyota Corolla is now being produced at the Blue Springs plant.  Photo courtesy Toyota Motor Corp.

The all-new Toyota Corolla is now being produced at the Blue Springs plant. Photo courtesy Toyota Motor Corp.

The first 11th-generation Corolla rolled off the line last Wednesday at the automaker’s plant in Blue Springs, and should be hitting dealers’ lots in the next few weeks.

TMMMS says the plant has reduced production time from 86 seconds per vehicle to 78 seconds per vehicle. That gives the plant production capacity of 160,000 vehicles a year, about 10,000 more than originally designed.

Also, TMMMS has built more than 224,000 Corollas since it began production in October 2011.

In launching the new design in June, Toyota said the new Corolla is “sleeker” and “more advanced.”

The compact car, Toyota said, “features chiseled, modern character lines, a more premium interior, improved fuel economy and an enhanced driving performance. Each trim level (L, LE, LE Eco, and S) will offer a range of popular features designed to delight current Toyota customers and attract new, youthful buyers.”

Production of the newest-generation Corolla moves it closer to the 40 million mark. The car was first launched in 1966 and in 1997 it officially became the best-selling car in the world (in terms of total sold).

Toyota is expected to produce 10.1 million vehicles this year, the first automaker to build more than 10 million vehicles in a year.

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